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Storefront includes an exclusive-to-Amazon tool that matches products based on skin concerns and desired benefit.
August 8, 2024
By: Christine Esposito
Editor-in-Chief
The Estée Lauder Companies continues expand its presence on Amazon. Smashbox is now available in the US Amazon Premium Beauty store. In March, Clinique was the first ELC brand to launch on Amazon. Too Faced followed in June. Dr. Jart+ debuted in July. The dedicated Smashbox storefront allows US customers to explore products, learn about the formulations and receive personalized recommendations with tools like Primer Finder. It matches customers to a primer based on skin concerns and goals ...
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